When we developed the Skinny range in 2006, the basis was to create a range of products that would be offer consumers healthier choices and have functional benefits.
The first product to be launched was Skinny Water, which was in response to high calorie, high sugar vitamin waters, that were launched around the same time. We felt that many vitamin waters gave the impression of being “healthy” when in fact, many many of them contained over 30g of sugar.
This then lead to the development of our Skinny Protein range that has been a core product with our Protein category helping people achieve their health and fitness goals.
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